> For the complete documentation index, see [llms.txt](https://docs.presearch.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.presearch.io/keyword-staking/keywords/whats-the-difference-between-long-tail-and-short-tail-keyword-staking.md).
# What’s the difference between long-tail and short-tail keyword staking?
Short-tail keywords (like “best”) trigger ads when a user starts their search with that word, for example,
“best cookies.” Long-tail keywords (like “the best”) only trigger ads if a user searches that exact phrase
with nothing after it. So if someone searches “the best bicycle brand,” the ad will only show if that full
phrase was staked. If not, the ad staked on the first word (“the”) would show instead.
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