# How does keyword staking priority work?

&#x20;Only one ad (or no ad) is shown per search, and it goes to whoever has the highest stake on a matching&#x20;keyword or phrase. Whoever stakes the most has their ad shown. If you are the highest staker and did&#x20;not check “Move to Top Subscription,” your ad appears at the bottom of the first page. If you are&#x20;the highest staker and did check the box, your ad appears in the third position of the first page. The&#x20;checkbox is simply moving your ad from the bottom to the third position—it does not affect whether&#x20;your ad wins or not. The largest staker always wins. The fee for “Move to Top Subscription” is&#x20;0.033% of your staked amount per day, which adds up to approximately 1% per month.


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