# How does keyword staking priority work?

 Only one ad (or no ad) is shown per search, and it goes to whoever has the highest stake on a matching
 keyword or phrase. Whoever stakes the most has their ad shown. If you are the highest staker and did
 not check “Move to Top Subscription,” your ad appears at the bottom of the first page. If you are
 the highest staker and did check the box, your ad appears in the third position of the first page. The
 checkbox is simply moving your ad from the bottom to the third position—it does not affect whether
 your ad wins or not. The largest staker always wins. The fee for “Move to Top Subscription” is
 0.033% of your staked amount per day, which adds up to approximately 1% per month.