Why doesn’t my ad show when someone searches a longer phrase that includes my staked keyword?

If you were to stake the phrase "actually private", your ad will only appear if a user searches those exact two words in that exact order and at the beginning of their search. So, if someone searches "a search engine that is actually private", your ad won’t show because "actually private" is in the middle, not the start. Presearch only triggers ads when the first word of the search matches your staked keyword or phrase. To reach more searches, try also staking related short-tail words like "private", "search engine", or the full long-tail phrase users are more likely to type.