# Should I stake short-tail or long-tail keywords?

 It depends on your goals. Short-tail keywords (like “travel” or “crypto”) get more searches, but they’re
 competitive and expensive and users may not be ready to take action. Long-tail keywords (like “best
 crypto wallet for beginners”) get fewer clicks, but those clicks come from people who know what they
 want which means better conversion rates at a lower cost.